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| Stand & Repeat Background at a Holiday Party |
Branding your Event
Your “brand” is a combination of many elements that help to achieve a positive response in people’s perception. In photographing an event, it is great to have recognizable elements in the frame that identify your event and your organization. Your logo, tag line, the typography you use are key components in your symbols that help to instill your brand.
One of the better forms of branding is a step and repeat. This banner with your message can be used behind speakers, or on the red carpet or as a backdrop. Key features of a good step and repeat are:
1. Non reflective, usually a matte surface so shiny spots don’t reflect into the camera.
2. Wide enough so that when shot from different angles, the banner fits within the composition. And it should be high enough to fit the tallest people.
3. Simple design, subtle, not to overpower the person or people in front of it.
4. Keep colors muted but consistent with your company’s color scheme
5. Make sure it is durable; you will be using this for many events. As well as, it should be easy to assemble and pack up when finished.
One of the best Stand and Repeat was from a company called Revolution. Check out their website www.eventrevolution.com (fyi I get no fee for this endorsement!)
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| Best Buddies, simple design, with Logo and Typography. |
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| Correction Leaders Association, Strong branding, muted color that enhances the speaker. |
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