Tuesday, July 20, 2021

Energize your Social Media Brand: Use Natural, Honest and Professional Photos

In order to stand out from your competition, you want to show more than just your headshot in your social media sites.  Your potential clients want to see more of you.  You want people to feel comfortable and connected to you. By showing images beyond the basic headshot, like lifestyle photos, behind the scenes, details of your work, and environmental portraits, people develop a bond to you and your business.  Judi Lawrence of Center City Notary and Lawrence Institute for Notaries in Philadelphia, PA, understands this need for quality photography.  She has an active business that includes Notary Public work, Apostille Agent, LegalShield Representative as well as online educator and author.  Her many social media outlets needs visual content.  She strives to brand herself in a positive light.


Philadelphia Notary Public & Apostille Agent, Judi Lawrence in her office. In your photos you want to exude your personality, professionalism and credibility.   

Camera phone and selfies are nice but nothing beats the quality of professional photography.  Professional photographers know how to make you look good.  It is about the composition, the lighting, the pose and importantly they make adjustments that enhances your photos.  These professional photos will help emphasize the quality of your business’ services and products. If your photos are genuine, your potential clients will be more comfortable with you which allows a better connection. When customers feel that they know you, a trust factor develops and then they are more likely to do business with you. 

Performing a Notary, show people what you do. 

Include detail photos of your work.

From her window

Marketing into today’s every changing world is a process.  Quality images creates your visual brand and story.   No one thing is the magic bullet to marketing but incorporating this important step will help you in creating your business story across social media.  You can use these images throughout your various marketing venues.  (Website, blog posts, profile photos, promotional cards and mailers, book jackets, bylines for published articles).    

The key is to continue to get your name and image out there.  Write articles in LinkedIn, update your blog, contribute to posts, attend conferences, and network. Use your new images in all these arenas.  You are creating your brand.

These are just a few things that can help develop your brand, get your name out there and show potential clients that you are truly the professional in what you do.  

If you have any questions, your comments are welcome, please send an email.   

Lawrence is an avid patron of the Philadelphia 
art and music scene, it is important to
show your other hobbies and interests..  

Copyright 2021 Laurence L. Levin

All Rights Reserved. No publishing or usage granted without permission.

Instagram @larrylevin

LinkedIN Laurence L. Levin 

Facebook Larry Levin 

Rated #1 2019 DC Event Photographer by Peerspace

Sunday, July 04, 2021

Palisades Fourth of July Parade

Images from the 55th annual Palisades Community Fourth of July Parade.  Organized by the Palisades Community Association, groups, politicians, local businesses are invited to participate.  Everyone just joins in the parade which begins on Whitehaven and Foxhall and proceeds down MacArthur Boulevard. After the parade there is a free picnic at the Palisades Rec Center. The best small town parade in DC, seems I captured a lot of waving photos, DC Police Chief Contee, DC Mayor Bowser, Beauty Queens, and Sailors.  From the beginning of the parade with the Color Guard to the end as people cross the street there were bands and lots of kids too.  It is a great neighborhood event. Images from the Parade. All shot on a Nikon Z6 with the Nikkor 70-200 and Nikkor 24-70.

Copyright 2021 Laurence L. Levin

All Rights Reserved. No publishing or usage granted without permission.

Instagram @larrylevin

LinkedIN Laurence L. Levin 

Facebook Larry Levin 

Rated #1 2019 DC Event Photographer by Peerspace