Four techniques to get a better portrait photo.
Your portrait is your proof of your professionalism, character, confidence, approachability and friendliness. In today’s environment—social media, LinkedIn, or company websites—a high quality portrait is a necessity. You want to be recognized as a trusted professional, create your visual identity and gain a comfort level with potential clients or employer.
There are many factors that go into making your portrait. You need to consider the photographic skill and creativity of the photographer. Additionally, you need to work and be comfortable with the person making your portrait.
1. Lighting Soft lighting that enhances your skin tone, reducing harsh shadows and highlights is best.
2. Composition Balanced within the frame, that draws focus to your eyes and face. A clean background that is unobstructive and not distractive.
3. Sharpness & Focus Your eyes should be sharp and the background a little fuzzy so the focus is on you.
4. Connection Your natural and authentic smile, facial expression and relaxed pose create that connection allowing your personality to come through.
The assignment was to do staff portraits. Each person had 10-minute intervals. There was a makeup artist to assist each person. So within our shoot time, we had to quickly develop a rapport, alleviate the shyness and figure out how to get the best expression. A lighting setup, a large camera, and a fun and friendly photographer can be intimidating. Quickly figuring out each person’s best qualities, gaining confidence and catching the natural expression is what a professional photographer does.
Make no mistake, some people can get it done in one frame. Some may take a bit longer. It all works out. The selected imaged is adjusted in post-production. And everyone is pleased.
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