Thursday, August 22, 2019

The Tips: Considerations Before Hiring an Event Photographer

Best Buddies Leadership Conference
Arranging, conjoling participants for a group photo
Bosses, co-workers, members, clients, and constituencies judge images instantly.  Photos must capture attention, inform, and be remembered for their positive impressions.  Superior photography is vital to press releases, social media posts, illustrative of newsletters and brochures, and to market future events. They can be useful mementos for event attendees. 

The photographer you choose must display flexible creativity and positively represent your organization. She/He must be expert in photographic composition, lighting, and postproduction while remaining personable and diplomatic in relationships with your VIPs and others.  
Audience at The Optical Society annual conference
Ensuring final product success requires effective communication of your visual needs and objectives.  The photographer should approach event subjects journalistically. Images should appear “in the moment” rather than “contrived.”

Your image professional should assist you in developing “shot lists” and a “show flow.”   Your image pro’s experience can be critical to you in controlling the quality of the final delivered images. 

Nobel Laureate Donna Strickland making a presentation
to The Optical Society 
Details matter.  An experienced event photographer offers advance guidance. Is the stage well lit?  High quality source lighting (part of your pros equipment) overcomes some challenging conditions, but pre-awareness of potential areas of difficulty ensures the most dependable result. 

Will your event feature panel discussions? Envision your needs ahead for images of individuals speaking, of group shots, and audience reactions.  Are photos of product demonstrations, events, vendor booths, people working, award presentations, or red carpet events required? 
Panel Discussion
Middle East Institute Annual Conference
Have backdrops with your company branding been ordered in matte finish to minimize reflections? Have table distractions relating to expert panels been minimized?  Are microphones available in non-reflective materials? 
  
Do your plans require specific graphical formats? Make certain your hired professional can function in chaotic situations while working unobtrusive at your event.  He/She should be conscious of the need to offer your art director multiple layout options after the fact.  

Best Buddies Ambassador Caley Versfelt and
Senior VP David Quilleon
Your hired pro should respond in a timely manner, solve problems, and overcome challenges. Expect the unexpected, the best image pros do.  Your choice will have the experience to capitalize on special moments that exceed your expectations and make your event memorable. 

Delivering the quality of images you deserve requires a photographer who understands what goes into planning the exceptional images produced from your event.  I work to make you look better than good and strive to exceed all these qualities mentioned.

For the National Guard Youth Foundation
Happy to answer any questions or for ideas or a quote on your next event please send me an email

Larry Levin

Rated #1 DC Event Photographer by Peerspace.com


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